#21: A Clever Little Letter
One tiny “S” makes all the difference. Without it, we’d be calling it what it really is—fat food. But thanks to some sly wordplay, it became “fast food,” and suddenly it sounds convenient instead of calorically dangerous. That’s not just branding, that’s linguistic wizardry.

The humor here is biting but true. Fast food has never been about health, but with clever naming, it feels less like a guilty indulgence and more like a time-saving hack. Whoever coined it probably knew exactly what they were doing—disguising grease with speed. A true marketing stroke of genius.
